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Data protection

Status 17.02.2022

Introduction

1 Introduction

The protection of your data is very important to me. For this reason, data protection is particularly important to me.

This data protection declaration explains the type, scope and purpose of the processing of personal data within our website, functions and content (hereinafter jointly referred to as "online offer" or "website"). The data protection declaration applies regardless of the domains, systems, platforms and devices used (e.g. desktop or mobile) on which the online offer is run.

2. Responsible

The person responsible within the meaning of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union and other provisions of a data protection nature is:

Pianotaste

Dr. Elisa Kafritsas

Stuttgarter Str. 30

71638 Ludwigsburg

E-Mail: pianotaste7@gmail.com

3. Definitions

Our data protection declaration is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public as well as for our customers and business partners.

In order to guarantee this, we would like to communicate the terminology used transparently in advance. You can read about the terms used, such as "personal data" or their "processing" in Article 4 of the General Data Protection Regulation (GDPR).

4. General information on data processing

4.1. Scope of processing of personal data

In principle, we only collect and use personal data from our users to the extent that this is necessary to provide a functional website and our content and services. The collection and use of personal data of our users takes place regularly only with the consent of the user. An exception applies in such cases in which it is not possible to obtain prior consent for actual reasons and the processing of the data is permitted by statutory provisions.

4.2. Legal basis for processing personal data

Insofar as we obtain the consent of the data subject for the processing of personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis.

Article 6 (1) (b) GDPR serves as the legal basis for the processing of personal data required to fulfill a contract to which the data subject is party. This also applies to processing operations that are necessary to carry out pre-contractual measures.

Insofar as processing of personal data is necessary to fulfill a legal obligation to which our company is subject, Article 6 (1) (c) GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6 Paragraph 1 lit. d GDPR serves as the legal basis.

If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and fundamental freedoms of the person concerned do not outweigh the first interest, Article 6 Paragraph 1 Letter f GDPR serves as the legal basis for the processing.

4.3. Data Erasure and Storage Duration

The personal data of the person concerned will be deleted or blocked as soon as the purpose of storage no longer applies. Storage can also take place if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the person responsible is subject.

The data will also be blocked or deleted if a storage period prescribed by the standards mentioned expires, unless there is a need for further storage of the data for the conclusion or fulfillment of a contract.

Cookies and Other Technologies

5. Provision of the website and creation of log files

5.1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The following data is collected here:

  • Information about the browser type and version used

  • The user's operating system

  • The IP address of the user

  • The date and time of access

  • Websites from which the user's system accesses our website

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user. The log files contain IP addresses or other data that enable assignment to a user. This could be the case, for example, if the link to the website from which the user arrives at the website or the link to the website to which the user switches contains personal data.

The data is also stored in the log files of our system. This does not affect the IP addresses of the user or other data that enable the data to be assigned to a user. This data is not stored together with other personal data of the user. The log files do not contain any IP addresses or other data that would allow assignment to a user.

5.2. Legal basis for data processing

The legal basis for the temporary storage of the data and the log files is Article 6 (1) (f) GDPR. (Storage of IP addresses in log files)

The legal basis for the temporary storage of the data is Article 6 (1) (f) GDPR. (No storage of IP addresses in log files)

5.3. purpose of data processing

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.

Storage in log files takes place to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context. (Storage of IP addresses in log files)

Our legitimate interest in data processing in accordance with Article 6 (1) (f) GDPR also lies in these purposes.

5.4. Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that it is no longer possible to assign the calling client (storage of IP addresses in log files)

5.5. Possibility of objection and elimination

The collection of the data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

6. Use of Cookies

For information on how we use cookies, see our  Cookie Policy .

7. Newsletters, Email Marketing and Product Information

7.1. Description and scope of data processing

Based on our legitimate interests on this website, we offer our users the opportunity to subscribe to a free newsletter.

We only send newsletters with the consent of the recipient or legal permission. When registering for the newsletter, the data from the input mask is transmitted to us.
When registering, you must provide your e-mail address. In addition, the following data is collected during registration:

  • IP address of the calling computer

  • Date and time of registration

If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Our newsletter also contains information about our products, offers, promotions and our company.

Your consent will be obtained for the processing of the data as part of the registration process and reference will be made to this data protection declaration.

Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes storing the time of registration and confirmation as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

To send communications by email, we use the services of Mailjet, 13-13 bis, rue de l'Aubrac, 75012 Paris, France. Our legitimate interest in data processing in accordance with Article 6 (1) (f) GDPR also lies in these purposes. Further information on the data protection regulations of the shipping service provider can be  viewed here.

There is no transfer of data to third parties in connection with data processing for sending newsletters. The data will only be used to send the newsletter.

7.2. Analysis of email usage

The newsletters contain a so-called "web beacon", ie a pixel-sized file that is retrieved from the server of the shipping service provider when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined using the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of the shipping service provider to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users (newsletter tracking).

7.3. Legal basis for data processing

The legal basis for processing the data after the user has registered for the newsletter is Article 6(1)(a) GDPR (newsletter dispatch due to user registration on the website) if the user has given their consent.

The legal basis for sending the newsletter as a result of the sale of goods or services is § 7 Para. 3 UWG (newsletter dispatch due to the sale of goods or services).

The legal basis for the statistical surveys and analyzes is Art. 6 Para. 1 lit. f GDPR (Newsletter Tracking).

7.4. purpose of data processing

To register for the newsletter, it is sufficient to provide your e-mail address. The collection of the user's e-mail address serves to deliver the newsletter. Optionally, we ask you to enter a name so that we can address you personally in the newsletter.

The collection of other personal data as part of the registration process serves to prevent misuse of the services or the e-mail address used (newsletter dispatch due to user registration on the website).

The purpose of the statistical surveys is to use a user-friendly and secure newsletter system that serves our business interests and meets user expectations (newsletter dispatch based on user registration on the website).

7.5. Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. The e-mail address of the user is therefore stored as long as the subscription to the newsletter is active.

7.6. Possibility of objection and elimination

The subscription to the newsletter can be canceled by the user concerned at any time. For this purpose, there is a corresponding link in every newsletter.

This also enables a revocation of the consent to the storage of the personal data collected during the registration process (newsletter dispatch due to the user registering on the website).

At the same time, your consent to the statistical analyzes expires. A separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is unfortunately not possible (newsletter tracking).

If the users have only registered for the newsletter and canceled this registration, their personal data will be deleted.

8. Registration

8.1. Description and scope of data processing

Based on our legitimate interests on this website, we offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. A transfer of data to third parties does not take place.

The following data is collected as part of the registration process:

  • E-mail address

  • First and Last Name

  • phone number (optional)

At the time of registration, the following data is also stored:

  • Date and time of registration

  • Browser language setting

As part of the registration process, the user's consent to the processing of this data is obtained.

8.2. Legal basis for data processing

The legal basis for processing the data is Article 6(1)(a) GDPR if the user has given their consent.

If the registration serves to fulfill a contract to which the user is a party or to carry out pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 Para. 1 lit. b DSGVO (registration to fulfill a contract to which the data subject is a party). is, or to carry out pre-contractual measures).

8.3. purpose of data processing

Registration of the user is required to fulfill a contract with the user or to carry out pre-contractual measures (registration not to conclude a contract with the user).

The data collected is necessary for using our service in order to enable authentication and recognition of the user.

8.4. Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. This is the case for the data collected during the registration process if the registration on our website is canceled or changed.

This is the case during the registration process to fulfill a contract or to carry out pre-contractual measures if the data is no longer required for the execution of the contract. Even after the conclusion of the contract, it may be necessary to store personal data of the contractual partner in order to comply with contractual or legal obligations (registration to conclude a contract with the user).

Continuing obligations require the storage of personal data during the contract period. In addition, warranty periods must be observed and the storage of data for tax purposes. It is not possible to determine which storage periods are to be observed in general, but must be determined for the respective concluded contracts and contracting parties on a case-by-case basis.

8.5. Possibility of objection and elimination

As a user, you have the option to cancel the registration at any time. You can have the data stored about you changed at any time.

By contacting our support at the e-mail address given on the website, a deletion of the account can be requested.

If the data is required to fulfill a contract or to carry out pre-contractual measures, the data can only be deleted prematurely if there are no contractual or legal obligations to the contrary.

9. Contact form and email contact

9.1. Description and scope of data processing

9.1.1. contact form

Based on our legitimate interests, we use a contact form on this website, which can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and saved. At the time the message is sent, the following data is also stored:

  • Email address of the user

  • The IP address of the user

  • Date and time of registration

Your consent will be obtained for the processing of the data during the sending process and reference will be made to this data protection declaration.

9.1.2. E-mail contact

Alternatively, you can contact us via the email address provided. In this case, the user's personal data transmitted with the e-mail will be stored.

In this context, the data will not be passed on to third parties. The data will only be used to process the conversation.

 

9.2. Legal basis for data processing

The legal basis for processing the data is Article 6(1)(a) GDPR if the user has given their consent.

The legal basis for the processing of data transmitted in the course of sending an email is Article 6 Paragraph 1 Letter f GDPR. If the e-mail contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR.

The use of the service provider Intercom is based on the legitimate interest in accordance with Art. 6 Paragraph 1 lit. f GDPR.

9.3. purpose of data processing

The processing of the personal data from the input mask serves us solely to process the contact. If contact is made by e-mail, this is also the legitimate interest in processing the data.

The other personal data processed during the sending process serve to prevent misuse of the contact form and to ensure the security of our information technology systems.

9.4. Duration of storage

The data will be deleted as soon as they are no longer required for the legitimate purposes for which they were collected. This is the case for the personal data from the input mask of the contact form and specialists sent by e-mail when the respective conversation with the user has ended. The conversation is over when it can be determined from the circumstances that the facts in question have been finally clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days.

9.5. Possibility of objection and increase

The user has the option to revoke his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

The user can express the revocation of the consent and the objection to the storage in the written conversation. All personal data that was stored in the course of making contact will be deleted in this case .

10. Google Analytics

10.1 Scope of processing of personal data

Based on our legitimate interests, we use the web analysis service Google Analytics from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). It is used to analyze the surfing behavior of our users.

Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.

By setting the cookie, Google is able to analyze the use of our website. Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the person concerned is automatically caused by the respective Google Analytics component to transmit data to Google for online analysis purposes. As part of this technical process, Google gains knowledge of personal data, such as the IP address of the person concerned, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements.

The cookie is used to store personal information, such as access time, the location from which access was made and the frequency of visits to our website by the person concerned. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.

If individual pages of our website are called up, the following data is stored:

  • Two bytes of the IP address of the user's calling system

  • The accessed website

  • The website from which the user accessed the accessed website (referrer)

  • The subpages of the website accessed

  • The length of stay on the website

  • The frequency of visits to the website

Google has recognized the EU Commission's standard contractual clauses for the transfer of personal data to third countries, thereby offering a guarantee of compliance with European data protection law.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and internet usage. Pseudonymous user profiles can be created from the processed data.

The IP address transmitted by the user's browser is not merged with other Google data.

We use Google Analytics to show the ads placed within the advertising services of Google and its partners only to those users who have also shown an interest in our online offering or who have specific characteristics (e.g. interests in specific topics or products). determined based on the websites visited), which we transmit to Google (so-called “remarketing” or “Google Analytics audiences”). We also use remarketing audiences to ensure that our ads are relevant to users' potential interests and not annoying (Google Re/Marketing Services).

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there ("Automatically Anonymize Visitor IPs").

10.2. Legal basis for processing personal data

The legal basis for the processing of users' personal data is Article 6 (1) (a) GDPR.

10.3. purpose of data processing

The processing of users' personal data enables us to analyze the surfing behavior of our users. By evaluating the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. Our legitimate interest in processing the data in accordance with Article 6 (1) (f) GDPR also lies in these purposes.

By anonymizing the IP address, the interest of the users in their personal protection data is taken into account ("Automatically Anonymize Visitor IPs").

10.4. Duration of storage

The data will be deleted as soon as they are no longer required for our recording purposes.

In our case, this is the case after 14 months.

10.5. Possibility of objection and increase

Cookies are stored on the user's computer and transmitted to our site and Google. Therefore, as a user, you also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.

Users can prevent the storage of cookies by setting their browser software accordingly; In addition, users can prevent the collection of data generated by the cookie and related to their use of the online offer by Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http:// tools .google.com/dlpage/gaoptout?hl=de.

This browser plugin tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser plug-in is evaluated by Google as a contradiction. If the information technology system of the person concerned is later deleted, formatted or reinstalled, the person concerned must reinstall the browser plug-in in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the person concerned or another person who is attributable to their sphere of influence, the browser plug-in has to be reinstalled or activated again.

You can find more information on data use by Google, setting and objection options on the Google website: https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when using websites or apps our partners”), https://google.com/policies/technologies/ads (“Use of data for advertising purposes”), https://google.de/settings/ads (“Manage information that Google uses to show you advertising ").

11. Google Re/Marketing Services

11.1 Description and scope of data processing

Based on our legitimate interests, we use the marketing and remarketing services (“Google Marketing Services” for short) of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).

Google has recognized the EU Commission's standard contractual clauses for the transfer of personal data to third countries, thereby offering a guarantee of compliance with European data protection law.

Google marketing services allow us to target advertisements for and on our website in order to present users only with advertisements that potentially match their interests. If user e.g. B. Ads for products that he was interested in on other websites are displayed, this is referred to as "remarketing". For these purposes, when our and other websites on which Google marketing services are active are accessed, Google executes a code directly and so-called (re)marketing tags (invisible graphics or code, also known as "web referred to as “beacons”) integrated into the website. With their help, an individual cookie, ie a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). The cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. This file notes which websites the user visits, what content he is interested in and which offers he clicked on, as well as technical information on the browser and operating system, referring websites, time and other information on the use of the online offer. The IP address of the user is also recorded, whereby we inform Google Analytics that the IP address is shortened within member states of the European Union or in other contracting states of the Agreement on the European Economic Area and only in exceptional cases completely to a transferred to the Google server in the USA and shortened there. The IP address is not merged with the user's data within other Google offers. Some of the above information may also be combined by Google with electronic information from other sources. If the user then visits other websites accordingly, the ads tailored to his interests can be displayed to him.

User data is processed pseudonymously as part of Google Marketing Services. Ie Google stores and processes z. B. not the name or e-mail address of the user, but processes the relevant data cookie-related within the pseudonymous user profile. This means that from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google Marketing Services about users is transmitted to Google and stored on Google's servers in the USA.

The Google marketing services we use include the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". This means that cookies cannot be tracked via the websites of AdWords customers. The information obtained with the help of the cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

We can integrate third-party advertisements based on the Google marketing service "DoubleClick". DoubleClick uses cookies that enable Google and its partner websites to serve ads based on users' visits to this website and other websites on the Internet.

In addition, we can use the “Google Optimizer” service. Google Optimizer allows us to understand how various changes to a website change (e.g. changes to the input fields, the design, etc.) as part of so-called “A/B testing”. For these test purposes, cookies are stored on the users' devices. Only pseudonymous user data is processed.

We can also use the “Google Tag Manager” to integrate and manage Google analysis and marketing services on our website.

For more information on how Google uses data for marketing purposes, see the overview page: https://www.google.com/policies/technologies/ads, Google's privacy policy is at https://www.google.com/policies/privacy available.

11.2. Legal basis for data processing

The legal basis for the processing of users' personal data is Article 6 (1) (a) GDPR.

11.3. purpose of data processing

The data processing takes place in the interest of analysis, optimization and the economic operation of the online offer.

11.4. Duration of storage

The data will be deleted as soon as they are no longer required for the legitimate purposes for which they were collected.

11.5. Possibility of objection and increase

If you wish to object to interest-based advertising by Google Marketing Services, you can use the setting and opt-out options provided by Google: https://google.com/ads/preferences.

12. Google Fonts

12.1. Scope of processing of personal data

Based on our legitimate interests, we use the Google Fonts service from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

Google Fonts provides an intuitive and robust repository of open source designer web fonts. With an extensive catalog, typography can be seamlessly incorporated and incorporated into any design project.

The service is used to integrate fonts (web fonts) on our website. The integration of the Google Fonts takes place through a server call at Google, usually via the URL https://fonts.google.com . The fonts come from different designers and are open source.

When users call up our online offer, a request is usually sent to a Google server in the USA and stored and processed there.

Technically, the fonts embedded in our website are stored on a Google server and then loaded from there when the page is accessed. By using Google Fonts, Google's servers send a corresponding file to each user, based on the technologies supported by the user's browser.

Google has recognized the EU Commission's standard contractual clauses for the transfer of personal data to third countries, thereby offering a guarantee of compliance with European data protection law.

The connection to Google Fonts is not authenticated. When you visit our website, no cookies or login information are sent to Google via the Google Fonts service. Requests to the servers of the Google Fonts service are sent to resource-specific domains such as fonts.googleapis.com or fonts.gstatic.com, so that requests for fonts are generally separate from login information that would otherwise be sent to Google domains, e.g. google.com or google .de, can be sent and authenticated.

Google Fonts keeps records of CSS and font file requests. For statistical purposes, Google publishes aggregate usage numbers of how popular font families are and publishes these results on an analytics page ( https://fonts.google.com/analytics).

More information about the Google Fonts service can be found at https://developers.google.com/fonts/faq .

12.2. Legal basis for processing personal data

The legal basis for the processing of users' personal data is Article 6 (1) (a) GDPR.

12.3. purpose of data processing

The data processing takes place in the interest of analysis, optimization and the economic operation of the online offer in order to integrate content or service offers from third parties or their content and services.

We use Google Fonts to design our website independently of the fonts installed by the user, the so-called system fonts, and to ensure a consistent display image on different systems.

The purpose and scope of the data collection and the further processing and use of the data by Google can be found in Google's data protection declaration at https://policies.google.com/privacy?hl=de .

12.4. Duration of storage

The data will be deleted as soon as they are no longer required for our recording purposes.

12.5. Possibility of objection and increase

Further information on data use by Google, setting and objection options can be found on the Google website https://www.google.com/intl/de/policies/privacy/partners (“Data use by Google when you use our partners’ websites or apps "), https://google.com/policies/technologies/ads ("Data use for advertising purposes"), https://google.de/settings/ads ("Manage information that Google uses to show you advertising") be obtained.

13.Facebook

13.1. Description and scope of data processing

Based on our legitimate interests, we use social plugins (“plugins”) from the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and can be recognized by one of the Facebook logos (white "f" on a blue tile, the terms "Like", "I like" or a "thumb up" sign ) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook has recognized the EU Commission's standard contractual clauses for the transfer of personal data to third countries, thereby offering a guarantee of compliance with European data protection law.

If a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to the user's device, which integrates it into the online offer. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

By integrating the plugin, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is sent directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.

13.2. Legal basis for data processing

The legal basis for the processing of users' personal data is Article 6 (1) (f) GDPR.

13.3. purpose of data processing

The data processing takes place in the interest of analysis, optimization and the economic operation of the online offer.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options for protecting the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/ .

13.4. Duration of storage

The data will be deleted as soon as they are no longer required for the legitimate purposes for which they were collected.

13.5. Possibility of objection and increase

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to the member data he has selected on Facebook, he must log out of Facebook before using our online offer and delete his cookies.

Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site https://aboutads.info/choices / or the EU page https://youronlinechoices.com/. The settings are platform-independent, ie they are applied to all devices, such as desktop computers or mobile devices.

14. Facebook, Custom Audiences and Facebook Marketing Services

14.1. Description and scope of data processing

Within our online offer, based on our legitimate interests, an analysis, optimization and economic operation of our online offer and for these purposes the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025 , USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

Facebook has recognized the EU Commission's standard contractual clauses for the transfer of personal data to third countries, thereby offering a guarantee of compliance with European data protection law.

With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook ads"). We use the Facebook pixel to display the Facebook ads we have placed only on those Facebook users who have also shown an interest in our online offering or who have specific characteristics (e.g. interests in specific topics or products that are based on the websites visited be determined) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads are relevant to users' potential interests and are not annoying.

The Facebook pixel IS integrated directly by Facebook when you visit our website and can save a so-called cookie, ie a small file, on your device. If you then log in to Facebook or visit Facebook while logged in, the visit to our online offer will be noted in your profile. The data collected about you is anonymous to us and does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. If we should transmit data to Facebook for comparison purposes, these are encrypted locally in the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of making a comparison with the same data encrypted by Facebook.

The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Corresponding general information on the display of Facebook ads in Facebook's data usage guidelines: https://www.facebook.com/policy.php. You can find specific information and details about the Facebook pixel and how it works in the Facebook help area: https://www.facebook.com/business/help/651294705016616.

14.2. Legal basis for data processing

The legal basis for the processing of users' personal data is Article 6 (1) (f) GDPR.

14.3. purpose of data processing

The data processing takes place in the interest of analysis, optimization and the economic operation of the online offer.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options for protecting the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/ .

14.4. Duration of storage

The data will be deleted as soon as they are no longer required for the legitimate purposes for which they were collected.

14.5. Possibility of objection and increase

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. In order to set which types of advertisements are displayed to you within Facebook, you can call up the page set up by Facebook and follow the information on the settings for usage-based advertising there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, ie they are applied to all devices, such as desktop computers or mobile devices.

You can also opt out of the use of cookies, which are used to measure reach and for advertising purposes, via the deactivation page of the network advertising initiative ( http://optout.networkadvertising.org/) and also the US website ( https://aboutads.info/choices) or the European website ( https://youronlinechoices.com/uk/your-ad-choices/) .

17. YouTube

17.1. Description and scope of data processing

Based on our legitimate interests, we use components of the YouTube service operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA ("YouTube").

YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge.

YouTube allows the publication of all types of videos, so both complete film and television programs, but also music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

Each time one of the individual pages of this website is called up, which is operated by the person responsible for processing and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective YouTube Component required to download a representation of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/ . As part of this technical process, YouTube and Google are informed which specific subpage of our website is visited by the person concerned.

If the person concerned is logged in to YouTube at the same time, YouTube recognizes which specific subpage of our website the person concerned is visiting by calling up a subpage that contains a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google always receive information via the YouTube component that the person concerned has access to our website if the person concerned is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.

17.2. Legal basis for data processing

The legal basis for the processing of users' personal data is Article 6 (1) (f) GDPR.

17.3. purpose of data processing

The data processing takes place in the interest of analysis, optimization and the economic operation of the online offer.

The purpose and scope of the data collection and the further processing and use of the data by YouTube can be found in YouTube's data protection declaration at https://www.google.de/intl/de/policies/privacy/

17.4. Duration of storage

The data will be deleted as soon as they are no longer required for the legitimate purposes for which they were collected.

17.5. Possibility of objection and increase

If a user is also a user of YouTube services and does not want YouTube to collect data about him via this online offer and link it to his YouTube user data, he must log out of YouTube before using our online offer and delete his cookies.

YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA. How could it become necessary for the user to log out of an activated Google Inc. user account and delete their cookies.

YouTube offers the possibility to object to targeted advertising at https://www.google.de/settings/ads/authenticated .

Your rights​

If personal data is processed by you, you are the data subject within the meaning of the GDPR and you have the following rights vis-à-vis the person responsible:

19. Right to information

You can request confirmation from the person responsible as to whether personal data relating to you is being processed by us. 
If such processing is present, you can request information from the person responsible for the following information:

  • the purposes for which the personal data are processed;

  • the categories of personal data being processed;

  • the recipients or categories of recipients to whom your personal data has been or will be disclosed;

  • the planned duration of the storage of your personal data or, if specific information on this is not possible, criteria for determining the storage duration;

  • the existence of a right to rectification or erasure of your personal data, a right to restriction of processing by the controller or a right to object to such processing;

  • the existence of a right of appeal to a supervisory authority;

  • all available information about the origin of the data, if the personal data are not collected from the data subject;

  • the existence of automated decision-making including profiling in accordance with Art. 22 Para. 1 and 4 GDPR and - at least in these cases - meaningful information about the logic involved as well as the scope and intended effects of such processing for the data subject.

If personal data are transferred to a third country or to an international organization, you have the right to be informed of the appropriate guarantees, pursuant  to Article 46  , in relation to the transfer.

20. Right to Rectification

You have a right to correction and/or completion to the person responsible if the processed personal data concerning you is incorrect or incomplete. The person responsible has taken over the correction in full.

21. Right to restriction of processing

You can request that the processing of your personal data be restricted under the following conditions:

  • if you contest the trustee of the personal data for a period enabling the controller to verify the trustee of the personal data;

  • the processing is unlawful and you enable the deletion of the personal data and instead request that the use of the personal data be restricted;

  • the person responsible no longer needs the personal data for the purposes of processing, but you need them to assert, exercise or defend legal claims, or

  • if you have lodged an objection to the processing pursuant to Art. 21 Para. 1 GDPR and it has not yet been determined whether the legitimate reasons of the person responsible outweigh your reasons.

The processing of your personal data is restricted, this data - excluded from its storage - may only be used with your consent or to assert, exercise or defend legal claims or to protect the rights of another natural or legal person or for reasons of public interest Union or a country are processed.

If the restriction of processing was restricted according to the above conditions, you will be affected by the person responsible before the restriction is lifted.

22. Right to Erasure

You can request the person responsible to delete the personal data concerning you immediately, and the person responsible is obliged to delete this data immediately if one of the following reasons applies:

  • Your personal data are no longer necessary for the purposes for which they were collected or otherwise processed.

  • You revoke your consent on which the processing pursuant to Art. 6 paragraph 1 lit. a or item no. 9 Paragraph 2 lit. a GDPR and there is no other legal basis for the processing.

  • They lay according to Art. 21 para. 1 DSGVO objection to the processing and there are no legitimate reasons for the processing, or you submit acc. Art. 21 para. 2 DSGVO objection to the processing.

  • Your personal data has been unlawfully processed.

  • The deletion of the personal data concerning you is necessary to fulfill a legal obligation under Union law or the law of the Member States to which the person responsible is subject.

  • Your personal data was collected in relation to information society services offered in accordance with Article 8 (1) GDPR.

23. Information to Third Parties

If the person responsible has made the personal data relating to you public and is, pursuant to Art. 17 Para. 1 GDPR, he shall take measures, also of a technical nature, taking into account the available technology and the implementation costs, to inform those responsible for data processing who process personal data that you, as the person concerned, have the request deletion of any links to, or copies or replications of, such personal information.

24. Exceptions

The right to erasure does not exist if processing is necessary

  • to exercise the right to freedom of expression and information;

  • to fulfill a legal obligation that requires processing under Union or Member State law to which the controller is subject, or to perform a task that is in the public interest or in the exercise of official authority vested in the controller;

  • for reasons of public interest in the field of public health in accordance with Article 9 Paragraph 2 lit. h and i and Article No. 9 paragraph 3 GDPR;

  • for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes in accordance with Art. 89 para. 1 GDPR, insofar as the right mentioned under section a) is likely to make the achievement of the objectives of this processing impossible or seriously impairs or

  • to assert, exercise or defend legal claims.

25. Right to Information

The controller shall notify all recipients to whom personal data has been disclosed of any rectification or erasure of personal data or restriction of processing pursuant to  Article 16 ,  Article 17  (1) and  Article 18  , unless this proves impossible or is related to a disproportionate effort involved. The controller shall inform the data subject about these recipients if the data subject requests it.

26. Right to data portability

You have the right to receive the personal data concerned that you have provided to the person responsible in a structured, aggregated and machine-readable format. In addition, YOU have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, if

  • the processing is based on consent pursuant to Art. 6 (1) (a) GDPR or Article 9 (2) (a) GDPR or on a contract pursuant to Art. 6 Paragraph 1 lit. b GDPR is based and

  • processing is carried out using automated procedures.

In exercising this right, you also have the right to have your personal data transmitted directly from one person responsible to another person responsible, insofar as this is technically feasible. The freedoms and rights of other people must not be impaired by this.

The right to data portability does not apply to processing of personal data that is required to perform a task that is in the public interest or in the exercise of official authority that has been assigned to the controller.

27. Right to Object

You have the right, for reasons arising from your particular situation, to object at any time to the processing of your personal data, which is based on Article 6 Paragraph 1 lit. e or f GDPR; this also applies to profiling based on these provisions.

The person responsible no longer processes the personal data unless he can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

If the personal data concerning you is processed in order to operate direct advertising, you have the right to object at any time to the processing of your personal data for the purposes of such advertising; also applies to profiling if it is related to such direct advertising.

If you object to the processing for direct marketing purposes, the personal data concerned will no longer be processed for these purposes.

In connection with the use of information society services, you have the option – notwithstanding Directive 2002/58/EC – to exercise your right to object by means of automated procedures that use technical specifications.

28. Right to revoke the declaration of consent under data protection law

You have the right to revoke your declaration of consent under data protection law at any time. With the revocation of the consent, the legality of the consent based on the consent until the revocation takes place.

29. Automated individual decision-making including profiling

As a data subject, you have the right not to be subject to a decision based solely on automated processing - including profiling - which has legal effect on you or significantly affects you in a similar way

​​

Paragraph 1 does not apply if the decision:

  • is necessary for the conclusion or performance of a contract between the data subject and the person responsible,

  • is permissible on the basis of legal provisions of the Union or the Member States to which the person responsible is subject and these legal provisions contain appropriate measures to safeguard the rights and freedoms and legitimate interests of the data subject, or

  • with the express consent of the data subject.

​​

In the cases referred to in paragraph 2 letters a and c, the person responsible shall take appropriate measures to safeguard the rights and freedoms and legitimate interests of the person concerned, including at least the right to obtain human intervention on the part of the person responsible, to present his or her own position and to challenge the decision.

Decisions pursuant to paragraph 2 may not be based on special categories of personal data pursuant to  Article 9  paragraph 1, unless  Article 9 paragraph 2 letter a or g applies and appropriate measures have been taken to protect the rights and freedoms and legitimate interests of the data subject.

30. Right to lodge a complaint with a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the competent area of ​​your place of residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates the GDPR

The supervisory authority to which the complaint was lodged guided the complainant about the status and the results of the complaint, including the possibility of a judicial remedy under Art. 78 GDPR.

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